key terms

• Sales Revenue


  selling price per item x number sold
• Total variable costs

  variable cost per item x number sold
• Total costs

  fixed costs + total variable costs
• Profit

  sales revenue – total costs
• Cost per unit

  total costs ÷ number sold
• Market share

  business’s sales ÷ total market sales *100 %
• Market growth

  change in market size ÷ original market size *100
• Net Cash Flow

  Cash inflows - cash outflows
• Closing balance 


  Opening balance + Net Cash flow
• Gross profit

  Revenue - cost of sales
• Gross Profit Margin

  Gross Profit ÷ Revenue *100