The exchange of meaning with consequent change in attitude and behavior
Communication
A process of transmitting a message so that the recipient understands it
Communication
The process of understanding and sharing meaning
Objectives of Communication
To be accepted by others
To be understood by others
To understand others
To influence other's attitudes and behavior
Functions of Communication
To inform
To instruct/educate
To entertain
To advocate
To persuade
To question
To clarify
To influence
Verbal Communication
The exchange of meaning using language
Types of Verbal Communication
Oral (Spoken) communication
Written communication
Oral (Spoken) Communication
The sharing of meaning, ideas or information, with the use of speech (spoken words)
Forms of Oral Communication
Interpersonal communication
Indirect oral communication
Written Communication
Essential for communicating complicated information, such as statistics or other data, which would not be easily communicated through speech alone
Written Communication
Allows information to be recorded so that it can be referred to at a later date or time
Effective Written Communication
Clear and concise
Conveys necessary information using concise, grammatically correct language, without using more words than are needed (word economy)
Legible (easily seen)
Readable (easily read)
Comprehensible (easily understood)
Characteristics of Effective Verbal Communication
Clarity
Accuracy
Completeness
Concreteness
Correct and appropriate style
Organisation
Types of Non-Verbal Communication
Visual communication
Paralanguage
Kinesics
Proxemics
Chronemics
Olfactics
Oculesics
Haptics
Gustorics
Visual Communication
Communication through the use of images
Paralanguage
Sharing of meaning using: vocal tones and word stress; sounds; voice inflection, projection and intensity; the use of pauses and silence
Kinesics
The scientific study of body movements used in communication, commonly known as 'body language'
Proxemics
The study of the cultural, behavioral, and sociological aspects of spatial distances between individuals
Interpersonal Distance Zones
Intimate Zone (less than half a metre)
Personal Zone (about ½ to 1 ½ metres)
Social Zone (about 1 ½ to 4 metres)
Public Zone (about 4 to 8 metres)
Chronemics
The study of the use of time in nonverbal communication
Monochronic Culture
Structures various activities based on the notion of time which is believed to be concrete, linear (from A to B), and universal and as such, is expected to be complied with by the other party
Polychronic Culture
Structures various activities based on interpersonal relationships with people and views time as cyclic (A-B-C-A-B-C...) and relative
Non-verbal components of a message contribute more than 50% of message impact, i.e. resulting in attitude and behavioral change