explanations for conformity

• 2 types of explanations

  normative social influence and informational social influence
• what is normative social influence 


  is where an individual conforms via compliance to fit in and to prevent social rejection or ridicule. They may not agree with the group but just agrees publicly to fit in. So their private and public attitude don't match
• what is informational social influence 


  an individual conforms because there is a high uncertainty so the individual looks around for guidance because they believe that the majority is correct- internalisation