Customer needs

• Customer needs

  • Price
  • Convenience
  • Quality
  • Choice
• What can understanding customer needs lead to?

  • Business survival
  • Increasing sales
• Price


  customers expect to pay a reasonable price for a good or service.
• Quality


  customers will want the product to be of the quality that they require or expect
• Choice


  customers will want a range of options for their possible purchase – this could include different brands, colours, quality etc
• Convenience 


  customers will want to be able to access the good or service in a way that is convenient to them – this could mean accessing the good or service online.