stages of observational learning
attention: The learner has to pay close attention and have an active focus on the model's behaviour.
retention: learnt behaviour must be stored in memory as a mental representation.
reproduction: learner must have the physical and mental ability to convert the mental representations into actions
motivation: learner must want to imitate the learnt behaviour and believe there will be a desirable consequence
reinforcement: once learner is successful, reinforcement will increase the likelihood that the behaviour will be repeated