DIASS Review

• Communication


  The processes that bond humans together
• Communication involves acting on information, responding to stimulus, a creative act, making sense of the world, assigning meaning to experience and feelings, and can also be intentional as well as unintentional
• Communication is a process means that communication is ongoing and continuous
• Communication helps us in creating and strengthening this social bondage

  Scope that belongs to social life
• Goals of Communication


  • It allows people with opposing views to communicate with one another in order to better understand each other and connect
  • It provides opportunity for communicators to disseminate information, to transduce emotions and/or thoughts from one to another
  • It makes group life possible through socialization, enculturation, intergenerational solidarity, nation building and social change
• Elements of Communication


  • Noise
  • Feedback
  • Channel
  • Message
  • Receiver/sender
  • Source
• Levels of Communication


  • Intrapersonal Communication
  • Interpersonal Communication
  • Intercultural Communication
  • Interviewing
  • Small Group Communication
  • Mass Communication
• Frames of Reference


  • Psychological
  • Cultural
  • Social
  • Spatial
  • Temporal
  • Historical
• Principles of Communication


  • Concreteness
  • Conciseness
  • Coherence
  • Correctness
  • Completeness
  • Courteousness
  • Clarity
• Roles of Communicators


  • To make available information and evidence to inform the public about issues that matter to them in the most neutral way possible
  • They provide facts for the public to form judgment and decisions
  • They facilitate accurate processing and analysis of such facts in a professional and ethical way
• Functions of Communicators


  • To collect and document information, facts and opinions, and present them for public analysis and deepening to the root of reality
  • Their functions include being present where the news is happening and having the ability to record what is happening accurately with available technology
  • To deliver truth and facts because professional communicators and journalists are at the service of truth. They gather news, facts, and information that are critical to public life and well-being
• Work Areas Where Communicators and Journalists Work

  • Theater and performing arts
  • Communication educators
  • Broadcasting careers
• Characterizing the Clientele and Audience of Communication

  • Social Position
  • Language
  • Socio-cultural orientation
  • Education
  • Information sources
  • Profession or occupation
  • Gender orientation
  • Physical and health conditions
• Tools in Communication

  • Print Materials
  • Non-print materials
  • Technologies
  • Online Tools
• Process of Communication

  • Vertical Communication
  • Horizontal Communication
  • Downward Communication
• Broadcast media refers to the specific methods of how information is transmitted to the intended audience
• Mass media includes print, radio or television
• Functions of Applied Social Sciences

  • Persuasion
  • Arts and entertainment are reflections of a country's culture and society
  • The news and current affairs sector emphasize the need for a balanced, objective, and truthful rendering of the political and other important events as they actually happened
  • Advocacy groups are organized to inform and educate on public issues, and influence people on the development of policies
• Effects of Applied Social Sciences

  • Self-awareness
  • Social consciousness
  • Attitude change
  • Value change
  • Structural change
  • Behavioral change
• Social Sciences and Self-Awareness

  • Psychoanalysis
  • Symbolic Interactionism
  • Feminism
• Social Sciences and Social Consciousness

  • Anthropology
  • History
  • Political Sciences
  • Economics
  • Sociology
• Situations that would require or necessitate the performance of the various functions in local/Philippine settings

  • Social Services
  • Social Change