POP CULTURE

• As discussed in the previous modules, popular culture has evolved over time due to the power of the working class to sift through the products they consume and the companies who make the products
• Popular culture evolves alongside technology
• Printed media


  • Books
  • Magazines
  • Newspapers
  • Comic books
• Printed media


  A form of information dissemination where everything is in print, primarily through materials that can be held by a hand, like newspapers and magazines
• Printed media is the oldest form of information transfer, aside from dance and oral dissemination
• The earliest printing press appeared in China in the year 932
• Printed media is one of the most successful avenues for people and companies who make long-lasting icons to disseminate popular culture
• The Philippine Magazine, launched in 1905, was perhaps the first national magazine in circulation
• Kenkoy, the Philippines' first comic strip, was created in 1928
• Familiar household names in Philippine comics

  • Darna
  • Captain Barbell
  • Pupung
  • Pugad Baboy
• Modern and online comics in the Philippines

  • Trese
  • Sskait
  • Arkitekyuklid
• Radio originally arrived in the Philippines in the early 1920s
• Radio dramas and commentaries in Tagalog and localities' dialects are the daily fares on most stations in the Philippines
• Podcast


  A rising media format for delivering radio-style information and programs to a computer, phone, or media device
• Radio pop culture icons

  • Joe Rogan
  • Rhett McLaughlin and Charles Lincoln "Link" Neal III
  • Grace Marcellana and Mimai Cabungson
  • Bianca Gonzales
• The advent of sound recording technology in the late 19th century enabled the rise of pop music
• Major pop music genres

  • Adult contemporary/Easy listening
  • Classical music
  • Country
  • Disco
  • Eclectic Pop
  • Electronic
  • Experimental
  • Folk
  • Gospel
  • Jazz and Blues
  • Opera
  • Rap and hip-hop
  • Rhythm and Blues, Funk, and Soul
  • Rock
• Indie music


  Music that began in the late 1980s in the UK, including Britpop and Riot Grrrl
• Rhythm and blues artists

  • Ray Charles
  • Sam Cooke
  • Marvin Gaye
  • Wilson Pickett
  • The Supremes
  • Percy Sledge
  • Ike and Tina Turner
  • Smokey Robinson
  • Gladys Knight
  • Stevie Wonder
  • The Temptations
• Styles of rock music

  • Old rock and roll
  • Classic rock and roll
  • Jazz rock
  • Folk rock
  • Hard rock
  • Metal rock
  • Industrial rock
  • Grunge
  • Punk
• Indie music


  Music created, produced, and sold without the help of big record companies
• Indie music began in the late 1980s in the United Kingdom and has since developed into its own distinct genres, including Britpop (British guitar pop music) and Riot Grrrl, a feminist punk rock movement, among others
• Things change quickly in the independent music industry. Those independent artists who get successful online tend to go into the mainstream
• Independent labels


  More eager to record fresh performers and trends that the larger labels overlook
• If the musicians are successful, bigger labels will often buy out or combine with these smaller firms
• Indie artists


  Have joined the present music industry to set themselves apart from conventional music producers
• Pre-Hispanic or Malayan-type music in the Philippines


  • Found in isolated portions of the nation, such as the highlands of northern Luzon and the coastal and interior regions of the islands of Mindanao, Sulu, and other island groups in both the South and West
  • Distinct Malayan impact, mostly based on the syntactic structure of a Malayan language and connected with or related to village feasts, family activities, and the belief in spirits (anito)
• Hispanic-type Music in the Philippines

  • Blossomed in the late nineteenth century in a few Spanish cultural centers, with a Mediterranean-style tune with guitar accompaniment
  • A simple harmonic arrangement between the primary degrees of the scale is possibly hundreds of songs strong
  • Played or accompanied by a plucked-string orchestra (rondalla), specifically guitar, harp, and keyboard
• Camera obscura

  Darkroom used by artists to draw in the Renaissance
• Photography


  • Invented in 1826 by French scientist Joseph Nicéphore Niépce
  • Further developed by French painter Louis J. M. Daguerre and British inventor William Henry Fox Talbot
• Early "moving photographs"


  Created in 1877 by British photographer Eadweard Muybridge in California, using a row of cameras with cords linked to their shutters
• Types of film


  • Narrative
  • Documentary
  • Animated (or cartoon)
• Narrative film


  A work of fiction or a portrayal of actual events
• Stages of creating a film

  1. Preproduction (screenplay writing)

  2. Production (filming)

  3. Postproduction (editing)
• Notable narrative films


  • Ang Babae sa Septic Tank
  • Marvel Cinematic Universe
  • Wizarding World
  • Miss Granny
  • Etiquette for Mistresses
• Documentary film


  A nonfiction film that depicts real-life circumstances with people explaining their thoughts and experiences to a camera or interviewer
• Animated film


  Narrative stories intended for children
• Storyboard


  A set of drawings that depicts the essential portions of the tale
• Genre analysis


  An important component of pop culture studies
• Scripts for early films were inspired by books, pulp fiction, vaudeville, the circus, and other popular entertainment sources of the turn of the century