MOD 8

• Wix site dashboard


  • Tool where you can edit the information and settings of your website and update it
  • Provides insights about the performance of your website or page
  • Offers ways on how to market your website or page to your target audience
  • You can access your dashboard by logging in
• Analytics


  Analysis of data about your website (e.g., number of visitors)
• Boosting Site Traffic by Search Engine Optimization (SEO)


  1. Used to attract search engines for a website to obtain top placement in the search results

  2. Top search results = increased insights

  3. Way to promote your website and increase its visibility
• Provide Value


  • Refresh your site by adding quality content that improves user experience
  • To persuade your targets, you must provide them with accurate, engaging, and up-to-date information
• Establishing Awareness


  • Regular updates creates significant online presence
  • Indicates that you are active and serious about your campaign
  • Establish user interactivity
• Ways on how to manage your content on Wix site

  1. Site actions on Wix (drop-down menu contain quick actions to manage your site)

  2. Creating a blog (post complete info abt your advocacy)
• Web Analytics


  • Process of collecting, analyzing, and reporting website data
  • Measures how effective the website/page is in achieving a goal
  • Used to come up with new strategies in improving the platform
• Wix Analytics


  • Visits - number of visitors on your site for a specific period of time
  • Unique visitors - total number of visitors you have for a specified period
• Facebook Page Insights


  • Will be able to gauge the performance of your page in a more specific way
  • "page summary" displays the overall performance of your page
• Google Analytics


  Tool used by many business analysts to measure the performance of their social media pages and websites by collecting and analyzing their data
• Benefits of Google Analytics


  • Able to understand your site and page better
  • Provided with insights on how to improve the performance of your site (including appropriate apps)
• Bounce rate

  • percentage of visitors who left the site after viewing another page
• Forms submitted

  • number of forms submitted by the visitors