a research instrument that consists of various types of questions intended to gather data from a targe population.
Types of Survey Questionnaires:
MultipleChoice Questions
Dichotomous Questions
Likert Scale
Demographic Questions
Ranking Questions
RatingScale Questions
Open-ended Questions
Multiple Choice Question
allows respondents to choose one or more options from a list of answers that the researcher provides.
helps produce easy-to-analyze data and provide mutually exclusive choices.
Dichotomous Questions
ones that only offer two possible answers, which are typically presented to survey takers in the following format.
also known as a binary response question.
Likert Scale
gives respondents a range of options that is used to gauge their opinions and feelings.
Demographic Questions
it subdivides the target population based on personal information.
Ranking Question
asks respondents to order answer choices by way of preference.
Rating Scale Questions
provides answer options from any range which the respondent will select a number that best represents their response.
Open-ended Question
requires respondents to type their answer into a comment box and don’t provide specific pre-set answer options. Responses are then viewed individually.
Types of Responses:
Binary Responses
Single Select
Multiple Select
Net Promoter Questions
Binary Responses
if a questions has only two possible response options, then it is a binaryresponse option.
When both options are added, it is equal to 100%.
Single Select
if the participants are asked to pick one choice out of alternatives, it is a single-select response.
The total percentage selecting any category will add up to 100%.
Multiple Select
If participants are allowed to select "all that apply," the total number of responses will add up to more than 100%.
Net Promoter Questions
it is a rating scale, but is usually presented as a difference between two paired proportions.