general principles of classical conditioning
developed in the early 1900's by pavlov
is about how a stimulus is associated with a response
it applies only to the conditioning of reflexes which are automatic and involuntary behaviours
human reflexes include fear response, eye blinking, knee-jerking and breathing
e.g a fear can be conditioned as a reflexive response to something that has occurred in an individuals life (stress) in a specific location such as a lift, now from that point on that individual might be afraid of being in a lift because the response was associated with the lift