Key words

• Masthead- distinctive paper name or logo positioned clearly on the front page at the top, large font. creates brand identity.
• Skyline- above the masthead, describes other content or promotions inside
• Dateline of the paper
• Headline- catches reader's attention
• Splash- main picture of the lead story
• Caption- writing beneath the picture to anchor the meaning of the photo
• byline- usually accompanies the main articles giving the name of the journalist, eg '( writer or journalists name)