Ideology

• Refers to the political allegiance of the paper and its owners, as well as the wider values and norms the newspaper promotes
• TDM is known to have a right wing ideology- favours the views of the conservative party
• The mail remains a confrontational newspaper that can be seen to focus on its reporting style on seeking to create an emotional response in its audience.
• Controversial at times with its racist views on Muslims and immigrants and also naming and shaming the gang accused of murdering the black teenager Stephen Lawrence. This can break industry regulations on what is acceptable in newspapers.
• they create an ideology to target an audience, pro-brexit, political right wing bias, the guardian has a liberal and central ideology
• daily mail- pro traditional, ideology appears to its targeted audience
• all media products are ideological, difficult to not have one that is not as the people that own these products have ideologies or create these products, i.e. pro conservative bias DMGT who own the daily mail
• people who read the daily mail- have ideologies
• news values- negative news- could create an ideological view of the world- mean world snydrome- the more media we read/watch the more it becomes a view of the world for us, falls under gerbners cultivation theory.
• disagree- the guardian tries to have non bias, scott trust, non ideological view featured in mission statement,
• industries- guardian- scotts trust, only own guardian and observer, do not horizontally integrate a lot, however dmgt buy out other papers, the eye, the metro,
• viscount rothemere- the hedgemony- curran and seaton- companies create products to push ideologies and keep the people who are in power, in power