Theory of planned behaviour

• Personal Attitudes - this is our negative or positive feelings towards the behaviour change.
• Positive attitudes will increase behaviour intention.
• Negative attitudes will decrease intention to change.
• Subjective norms - beliefs about how those close to us view our current or future behaviours.
• Perceived behaviour control - an individuals belief in their ability to change.
• Perceived behaviour control will affect how long and hard people will try to change their behaviour.
• Positive attitudes to alcohol = drinking alcohol.
• Weak perception of control is correlate with too much drinking.
• Confidence in ability to drink = actual consumption of drink.
• TPB is missing anticipated regret.
• Anticipated regret is the extent a person thinks they would regret not making changes to behaviour.
• TPB has a wide range of applications and can be applied to more the alcohol consumption.
• TPS is more descriptive than explanatory and the relationship between intention and behaviour isn’t explained.
• Positive attitudes towards healthy eating predicted intention to actual healthy eating.