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Psychology
Unit 1.4 Research Methods
Types of data
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Cards (90)
What are the two types of data in research experiments?
Primary data
and
secondary data
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What methods can primary data be collected through?
Observation studies
,
questionnaires
, interviews
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What is secondary data?
Data collected from
external sources
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What are some sources of secondary data?
Internet
,
newspapers
, research articles
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What is a strength of primary data?
It suits the
aims
of the research
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What is a weakness of primary data?
It takes more time and effort to
collect
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What is a strength of secondary data?
It is
easier
and quicker to use
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What is a weakness of secondary data?
It may not fit the
research area
exactly
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What types of data can research experiments produce?
Quantitative
or
qualitative
data
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What does quantitative data usually relate to?
Quantities
, often represented by
numbers
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How can qualitative data be transformed for analysis?
By counting
themes
to create
numbers
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What is a strength of quantitative data?
It is
scientific
and
objective
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What is a weakness of quantitative data?
It may lack
detail
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What is a strength of qualitative data?
It is
rich
and detailed
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What is a weakness of qualitative data?
It may be
subjective
and imprecisely measured
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What are descriptive statistics used for in research?
Express numbers to show overall patterns
Help
researchers
handle
collected
data
Represent data in
graphs
and tables
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What type of data can be expressed using descriptive statistics?
Only
quantitative data
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What does the range of data describe?
The spread of the data
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What does a low range indicate about data?
It indicates
consistency
in data
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How is the range calculated?
Highest
score minus
lowest
score
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What is the mean in statistics?
The mathematical
average
of scores
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What is a strength of the mean?
All
values
are used, making it representative
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What is a weakness of the mean?
It can be
skewed
or distorted
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What is the median in statistics?
The central score in
rank-ordered
scores
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How is the median calculated with an odd number of scores?
It is the
middle
number
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How is the median calculated with an even number of scores?
Average of the
two
middle
scores
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What is a strength of the median?
It cannot be
skewed
or distorted
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What is a weakness of the median?
It does not use all the
values
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What is the mode in statistics?
The score that
occurs
most frequently
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What is a strength of the mode?
It is easy to
calculate
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What is a weakness of the mode?
It doesn't tell us anything about the
data
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What is primary data?
Data collected by the
researcher
themselves
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What types of studies can primary data be collected from?
Observations
,
questionnaires
, interviews,
experiments
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What is secondary data?
Data collected from
external sources
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What are some sources of secondary data?
Internet
,
newspapers
, research articles
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How can secondary data be characterized?
It can be
quantitative
or
qualitative
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What are the strengths of primary data?
More
reliable
and specific to the research
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What are the weaknesses of primary data?
Time-consuming
and more
expensive
to collect
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What are the strengths of secondary data?
Quicker
and
cheaper
to obtain
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What are the weaknesses of secondary data?
Less reliable and may not fit the
research
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