strengths & weaknesses BA

• Behaviourists


  • Use scientific methods to investigate ideas
  • Form hypotheses
  • Use methods like experiments
• Scientific approach


  The approach used by behaviourists is considered to be scientific
• As a subject, psychology strives towards being scientifically recognised
• Approaches that use the scientific method


  • Tend to be seen as more credible
  • Quality of their supporting evidence is higher
• Approaches that use the scientific method

  Are likely to get more funding for research and be adopted more widely in society
• Behaviourist approach


  • Has been applied successfully to many aspects of society
  • In the home, education and health
• The wide use of behaviourist principles in the real world can be considered a strength of the approach
• It supports the principles of the behaviourist approach by showing that they are effective in a real-life setting
• It has also benefited society by improving behaviour and encouraging functional, helpful behaviours