Cards (5)

  • internalisation
    • where you accept the groups beliefs as your own- as you believe it is correct
    • permanant change in behaviour publically and privately
    • closely linked to ISI
  • identification
    • agree with behaviours of the group temporarly as you want to be accepted- no real opinion
  • compliance
    • superficial and temporary change of behaviour
    • change view publically but not privately
    • not a permanent change- last only when group is present as want to be accepted
    • links to isi
  • informational social influence
    • unsure or lacking knowledge so accept group as correct as you believe it is correct
    • cognitive process
    • leads to internalisation- permanent change publically and privately
  • normative social influence
    • agreeing with the majority as want to be accepted or part of a group- dont want to be rejected
    • emotional process
    • linked to compliance- agreeing publically but not changing behaviour privately