A03

• strength- ISI- asch

  • in variation of aschs study, when answers were written down conformity fell to 12.5%
  • no normative social pressures- increases reliability of explanation
• strength- isi- lucas et al

  • ppts conformity increased with hard maths problems
  • more unaware of the answers so accept the groups answers as correct
  • increases reliability
• limitation- NSI

  • individual differences influence application of NSI
  • researchers found group called N-affiliators which are people concerned with being liked, more likely to conform based on NSI
  • idiographic approach needs to be taken when studying explanation
• limitation- interacting

  • difficult to establish if NSI or ISI is present in research or real life
  • difficult to seperate them both in order to study as both processes typically work parallel to eachother in real life