CONTENT ANALYSIS

• Content Analysis


  A method used to analyse qualitative data by turning it into quantitative data
• How to Conduct a Content Analysis

  1. Choose research question

  2. Select sample of pre-existing qualitative research

  3. Decide on coding of categories/coding units

  4. Create tally of most common categories/codes

  5. Test for reliability (test-retest, inter-rater)
• Content Analysis


  • Reliability is established as it is easily replicable
  • Allows statistical analysis to be conducted
  • Not overly time-consuming compared to thematic analysis
  • Complements other research methods and can be used to verify results
• Thematic Analysis


  A method used to analyse qualitative data by identifying, analysing and reporting common/key themes
• How to Conduct a Thematic Analysis

  1. Familiarise with data

  2. Identify themes and patterns

  3. Review themes to explain behaviour

  4. Categorise and define themes

  5. Write up analysis
• Thematic Analysis


  • Provides flexibility in approach
  • Uses a subjective approach to apply theories
  • Explores data without preconceptions to increase validity