moscovicis experiment on minority influence

• Aim


  to investigate if a minority could influence the majority even is the task was unambiguous (it was clear)
• procedure


  he got 172 female ppts from America. He split them into groups of 6. In each group there was 2 confederates (minority) and 4 ppts (majority) He showed ppts 36 slides of different shades of blue. He had 2 conditions. condition 1 was consistent, this is where the confederates said that all 36 slides were green. Condition 2 was inflexible: this is where the confederates said that 24 slides were green and 12 were blue.
• results of moscovicis experiment

  he found that in the consistent conditions that ppts agreed on 8.2% of trials. In the inconsistent condition he found that ppts agreed 1.25% of the trails. The consistent condition was 6.95% effective than the inconsistent condition
• conclusions of moscovicis experiment

  consistency plays a big role in the strength of minority influence. And despite the answer being wrong the influence of the minority was stronger than people thought.