TERMINOLOGY

• M A S T H E A D

  All newspaper front pages have a masthead(or flag) which is the term for the distinctive newspaper name or logo positioned clearly and in large font at the top of the front page.This creates a brand identity.
• S K Y L I N E

  Above the masthead is often a skyline (which is in much smaller font than the masthead and above it) describing other content or promotions inside.
• D A T E L I N E

  The actual date of the newspaper printed near the top
• H E A D L I N E

  Big headlines and photographs with captions are usually the most obvious other elements of a front page that stand out to catch a reader's attention. 
• S P L A S H

  This is the main picture of the lead story.
• C A P T I O N

  Writing beneath the picture to anchor the meaning of the photo.
• T E A S E R

  An article linked to a story inside to make the reader want to look inside.
• B Y L I N E

  A byline usually accompanies the main articles giving the name of the journalist e.g. by...(writer/journalists name)
• C O L U M N S

  Body text is the writing(story) on the page and is organised into columns.
• S T A N D F I R S T

  Between the headline and the actual story(body text)is a standfirst which is small introductory paragraph that introduces the story with further attention grabbing details supplementing the main headline.
• P U F F 

  A puff is a feature or offer or promotion that adds extra perceived value to the purchase of the newspaper.
• P U G G

  Usually on the top right of the newspaper placed to grab attention such as a promotion to further persuade the reader to buy the newspaper
• S E C O N D A R Y  S T O R Y

  An extra story on the front page. It is an extra reason to buy the paper.
• T U R N 

  Links to continued article/story inside paper e.g. turn to page 3.