MOPS conclusion

• What does M stand for?

  Market
• Businesses market share and total market size?
• New or established in the market?
• Threat of new entrants?
• Saturated/ unsaturated?
• Focusing on a domestic market or international market?
• Main competitors
• What does O stand for?


  Objectives
• Which of the 7 objectives are they focused on?
• Social objectives - people or planet?
• Growth inorganic or organic?
• What does P stand for?

  Product / Service
• New or existing?
• Innovative ?
• Stage in the product life cycle?
• What does S stand for?

  Situation
• Financial problems?
• Relationships with suppliers?
• Problems with reputation?
• External - COVID 19, cost of living crisis, inflation at 3.2%, rising interest rates at 5.2%