takes place in the subject's natural surroundings (rather than artificial laboratory environment)
those involved do not know they are subjects (avoid hawthorne effect)
researcher isolates and manipulates one or more variables in the situation to see what effect it has on subjects
example of field experiment
Rosenthal and Jacobson manipulated teachers expectations about pupils by giving them misleading information about the students abilites in order to discover effects on educational achievement
actor and correspondence tests
type of field experiment e.g. wood et al sent closely matched job applications from 3 different ethnicties
studies show value of field experiments-more natural and valid for real life, avoid artificiality
field experiment (positives)
natural and valid
avoid the artificiality of laboratory experiments
field experiment (negatives)
more natural and real situation, the less control we have over the variables
unethical, since subjects cannot give consent
comparitive method
re-anaylysing secondary data that has already been collected
designed to discover cause and effect relationships
most famous example: Durkheim's study of suicide
3 advantages over laboratory experiments: it avoids artificiality, used to study past events, aviods the ethical problems of harming and deceiving subjects