Urban Rebranding Case Study

• rebranding UK deindustilised cities


  shows the attraction of places, creates a places identity, industrial industry
• Liverpool's history


  -docklands, major trans-atlantic port

  -major transport hub
• why did liverpool need to rebrand?

  unemployment as jobs where found overseas which caused poverty, deprivation and deindustrialization
• European Capital of Culture

  in 2008 liverpool became the ECOC and the status raised its profile
• effects of the ECOC

  improvement in facilities- galleries, museums, cultural events

  attracted industries- advertising, architecture, are, video games, design, fashion, publishing
• regeneration that happens along with rebranding


  education- universities, teaching hospitals

  technology- liverpool knowledge quarter, science parks that work with the uni

  retail- liverpool one, regeneration of docklands

  living- liverpool waters
• what singing contest was held in liverpool 2023?

  Eurovision Song Contest