Types of Conformity

• Conformity


  When a person changes their attitudes or behaviour due to implied pressure from another group or individual. Conformity usually occurs amongst people with equal status. There are 3 types: Compliance, internalisation, identification.
• Compliance


  When a person shows a short-term change in their public behaviour, but their private attitudes remain the same. It occurs easily to temporarily fit in or avoid conflict with the majority group. It lasts whilst the person is in the presence of the majority group.
• Identification


  When a person shows a lasting change in their public and private attitudes or behaviour in order to show group membership. It occurs moderately easily to show a sense of belonging to the majority group. It lasts whilst the person 'identifies' with a particular group.
• Internalisation


  When a person shows a permanent change in their public and private attitudes or behaviour because they agree with the majority group. It does not occur easily because it involves meaningful personal change. It lasts indefinitely because the person actually agrees with the majority group.