Learning through classical conditioning (learning by association)
1. John Watson and Rosalie Rayner (1920) created a phobic response in a 9month old baby called little Albert.
2. Albert did not display any anxiety at the start of the study.
3. He was shown a white rat that he tried to play with.
4. However, the study set out to give Albert the phobia.
5. Whenever the white rat was presented to Albert, the researchers paired this with a loud sound with an iron bar close to Albert's ears. This sound frightened Albert.