In the proximity variation, people are more likely to obey when the authority figure was physically close to them rather than in another room. The percentage of participants who administered the full 450 volts dropped from 65% to 40%.
In the location variation, people are more likely to obey in a prestigious location like Yale University than in a run-down building. The percentage of participants who administered the full 450 volts dropped from 65% to 47.5%.
In the uniform variation, people are more likely to obey an authority figure wearing a lab coat than when they are wearing normal clothes. The percentage of participants who administered the full 450 volts decreased from 65% to 20%.
