Role of social influence processes in social change

• Social change


  The ways in which a society develops over time to replace beliefs, attitudes and behaviour with new social norms
• Suffragettes


  • Consistently advocated for women's rights
  • Used educational and political arguments to draw attention to the issue of female suffrage
  • Faced opposition from the majority
  • Persisted in their efforts and made sacrifices, such as risking imprisonment
  • Demonstrated a strong commitment to their cause
• Suffragettes' minority influence


  More people started paying attention to their message, leading to a growing momentum for change
• Over time, minority influence

  Began to persuade people to consider the issue, leading to deeper processing and a shift in societal norms
• Through the snowball effect


  The minority became the majority eventually, and the right for women to vote was established, marking a significant social change