T21- business objectives

• Why Are business objectives important?

  • employees need something to work towards. Objectives helps motivate people, staff might get bonuses when they reach target sales.
  • without objectives owners might not Have motivation needed to keep business going. Owners might lose grip and allow their business to drift.
  • objectives help owners decide where to take A business
• what is ‘ SMART’?

  specific - stating clearly what is trying to be achieved

  measureable- capable of numeric measurement

  agreed- have the approval of everyone involved

  realistic- able to achieve given resources available

  time-specific- have stated time by which they should be achieved.