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AQA PSYCH
Social Influence
Sitch variables affecting obedience- Milgram
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Created by
Shanzay Dar
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Cards (11)
Milgrams
Pilot study on if germans are inheritently
obedient
40
American men in yale university for a study on 'memory'
Confederate
was the experimenter in a
grey
lab coat
Participants in a
fixed
draw were given teacher
Participants could not
see
the learner but could
hear
them
15V, 75V,
300V
,
450V
ALL ppts delivered shocks up to
300V
2/3
ppts continued until
450V
-Milgrams
study has sample
bias
40
Men from America- cannot be
generalised
-Milgrams experiment has high
external validiity
Lab
experiment - highly controlled variables
Ecological
validity
-Milgrams
study has
demand characteristics
[
Orne
&Holand] realised they weren't giving shocks as they didn't
believe
in the set
Just
administrated shocks
because they were supposed to
Situational variables- features of the immediate
physical
and
social
environment
changed one variable at a time-
proximity
,
location
,uniform
Proximity-
physical closeness
of
authority
Location-
the place where the order is issued
Run down block office-
obedience
fell to
47.5
%
Uniform-
specific outfit that is symbolic to
authority
experimenter called away and replaced with an ordinary member- obedience fell to
20%
-Demand
Characteristics [Orne+Holland]
variations where the experimenter was called out-
artificial-
participants could have figured out the
aims
[
Bickman
] Reseach to support the effects of obedience due to
uniform
3 confederates dressed as a
milkman
,
security guard
and jacket+tie
2x
more likely to obey the guard