2 process model - 1st stage
Classical conditioning - associative learning
Phobia is acquired through an association between something we previously didn't fear (neutral stimulus) and something that triggers a fear response (unconditioned stimulus)
Eg: a child with no previous fear of dogs (NS) gets bitten by a dog (US), and from this moment, associates the dog (CS) with fear and pain (CR).
Due to the process of generalisation, the child isn't only afraid of the dog who bit them but shows a fear of all dogs.