Matching Law: anyone is more likely to choose the more reinforced behaviour
undermatching: not a large enough difference between two schedules
To correct undermatching, researchers uses changeover delay, a short time delay between one schedule
Overmatching: too large of a difference between two schedules
Bias: One alternative is preferable over the other so creates a bias in the schedule
Maximization (or optimization) theory: matching reinforcement to response, which has high reinforcement to the subject
Melioration theory: shift focus to high value alternatives regardless of its effect on overall reinforcement
A controlling response allows you to make good decisions with the controlled response
Satiating yourself: eating a full meal before grocery shopping
Doing something else: chewing gum to counter biting your nails
Self-reinforcement: watching your faviorate show after studying
Self control can be viewed as choosing a larger later rewards vs a smaller sooner reward
Impulsiveness: the act of choosing a smaller sooner reward over the later larger reward
Ainslie-Rachlin Model of Self Control: reward is often a hyperbolic function of its delay: something closer is going to be more rewarding than something far away