Chapter 11

• Observational or Social Learning: Behavior done by another that the observer uses themselves as a reference
• Contagious Behavior: instictive behavior that are copied once observed
• Stimulus Enhancement: the individuals behavior is more likely to be changed due to their attention being drawn to a item or behavior
• vicarious emotional responses: Classically conditioned emotional responses that result from seeing emotional responses exhibited by others (because you see someone afraid, you are also afraid)
• Acquisition requires that the observer pays attention to the model behavior
• True Imitation is a form of observational learning that involves a close duplication of a novel behavior
• Generalization Imitation: is tendency to imitate a new behavior with no specific reinforcement (standing in the back of the line)
• ** generalized vs true imiataion on Final ***
• Rule Governed Bahavior: behaviour that is generated or governed by exposure to rules
• Rule: a communication of a contigency
• Personal Rules: A verbal description of a contingency that we present to ourselves to influence our behavior (if i workout everyday, i feel better)
• Say-Do correspondence: A close match between what we say and what we do later
• Contingency-Shaped behavior: behavior that is learned via situations