Module 8

• Herbert Schiller


  was an American media critic and political economist who studied the systematic connections between mass media, technology, U.S. information

  policy, and corporate interests.
• Herbert Schiller


  He examined the ways in which the government and corporations use media messages and technology to protect and expand their positions of power.
• Media imperialism by Boyd-Barret


  defined theory whereby the mass media of one country is heavily influenced

  and pressured by the media of other countries, without the proportionate

  reciprocation of mass media by the country affected. This could lead

  to media homogenizing across the globe.
• Media imperialism


  seen as a subset of the earlier and broader paradigm of ‘cultural imperialism’
• Cultural imperialism


  the domination of a smaller or weaker culture by a larger or stronger one.