Causes public goods to be underprovided by the private sector - they do not make a profit from providing the good since consumers do not see a reason to pay for the good
Public goods are underprovided because it is difficult to measure the value consumers get from public goods, so it is hard to put a price on the good</b>
Governments provide public goods, and they have to estimate what the social benefit of the public good is when deciding what output of the good to provide