Origins

• Wundt - structuralism 


  introspection - participants report sensations internal perceptions and feelings
• What was psychology like before Wundt?

  study of mind was limited to Philosophy (Dualism) and medicine
• Descartes - Dualism


  the mind and body interact to produce behaviour and thought
• Structuralism Process 


  • trained for recording conscious object experience (report reaction)
  • focus on sensory object (replicable stimuli)
  • systematically report experience
• Weak Scientific Rigour


  unreliable - cannot objectively measure unobservable responses
• Reductionist 


  • seems to simplify human behavior into observable stimulus-response relationship
  • ignore of complex human behavior
• Revolutionary - empirical push

  • systematic approach influences in future approaches aiming to control experiments
  • influence on cognitive psychologists to make inferences on internal mental processes for example memory and attention
• Order of Approaches:


  • Dualism
  • Introspection
  • Behaviorist
  • Cognitive
  • Social Learning Theory
  • Biological
• Conditions of introspection


  • Mentality condition
  • First-person condition
  • Temporal proximity condition
• Structuralism


  Isolating conscious thoughts into basic structures of thoughts, processes and images
• Nisbett + Wilson - implicit attitudes

  unaware of what influences consumer choice

  ALT: implicit racism is unconscious = unable to assess because of lack of awareness