Strengths of the behavioural approach to explaining phobias 1/3
Watson and Rayner created a phobia in a 9 month old (Albert), by repeatedly pairing a loud noise (UCS) which provoked fear (UCR) with a white rat (NS)
overtime Albert responded to the rat (CS) with fear (CR), without the loud sound being present
this demonstrates phobias can be learnt through associating an UCS with a NS