MOTION MEDIA

• Motion


  A change in the position of an object over time. It is described in terms of acceleration, displacement, distance, speed, time, and velocity.
• Video


  Moving images which is usually accompanied by audio
• Frame


  Each picture is a frame. Frames become video when motion is added by rendering several frames consecutively per second
• Storyboard


  A strip of images that illustrates the sequencing in a video, necessary in creating a story and getting your messages across successfully
• Motion media


  A form of media that has the appearance of moving text and graphics on a display. It can be a collection of graphics, footage, and videos
• Characteristics of motion media


  • Communicates the message to large, heterogeneous, and anonymous audiences
  • Communicates the same message to mass audiences simultaneously, sometimes in public, other times in private
  • Embodies messages that are usually impersonal and transitory
  • Multi-sensory such that the audience's sight and hearing are stimulated in concert
  • Formal, authoritative channel of communication
  • Instrumental in behavior and attitude modification
  • Confers status upon issues, persons, organizations, or social movements
• Production of motion media

  • Pre-production - involves storyboarding, scriptwriting, casting, scouting of shoot location, and budget planning
  • Production - includes shooting, filming, and editing of script
  • Post-production - involves sequencing, video editing, adding audio, file compression, etc.
  • Video release - when the video is posted on the Internet or broadcasted on air
• Forms of motion media

  • Formal sources - created following industry standards in creating, editing, and producing motion media
  • Informal sources - created often for personal use. These video producers readily broadcast their content without review from other professional entities
• Different motion media formats

  • File containers - Video formats that contain various contents
  • Codec - used to compress the files within a container, which affects the quality and size of the file
• MPEG (Motion Picture Expert Group)


  • MPEG-1 - the video CD standard, no longer up to date
  • MPEG-2 - the further development of MPEG-1 and is the basis for DVDs
  • MPEG-4 - Mp4 files are designed for high HD picture quality with low storage capacity
• Other motion media formats

  • MOV - a format developed by Apple
  • WMV - ASF is the successor of the AVI format, known by WMV (Windows Media Video) codec
  • AVI - Audio Video Interleave files were Microsoft's answer to Apple's QuickTime architecture
• Types of video information

  • Film - a sequence of moving images accompanying audio
  • Interactive video - involves the viewer's participation
  • Internet and mobile - live stream, YouTube
  • Television - commercial advertisements, game shows, Philippine drama, reality shows, talk shows, television news
• Advantages of motion media

  • Accessible - videos can be viewed over a computer, DVDs, online, and live stream
  • Affective learning - videos can affect shaping personal and social attitudes
  • Attractive - videos and interactive presentations can actively engage the learners
  • Audience - large numbers of audiences can be taught simultaneously by one instructor
  • Connection - appreciation for other nations, state, and people by seeing videos illustrating their culture
  • Establishing commonality - people with different states and backgrounds can discuss topics and exchange ideas after watching a video
  • Flexible - rewind, fast forward, and pause videos for observing and analyzing
  • Motion - better mastery of procedures, as opposed to images
  • Problem-solving - guiding step-by-step allows people to solve problems themselves
  • Processes - operations are sequential. It is a great way of demonstrating how-to and processes
• Limitations of motion media

  • Expensive - Equipment and materials like computers, laptops, and projectors are quite expensive
  • Misinterpretation - In documentaries and dramatizations, the intended messages are quite deep and complex. Younger viewers who are lack of maturity tend to misinterpret the message
  • Phenomena - Sometimes unsuitable to other topics such as those involving a map, wiring diagrams, etc.
  • Technical problems - Using different gadgets makes the presentation prone to unpredictable technical problems and difficulties
  • Time-consuming - Preparations of production materials and preparation of video takes time
• Elements of motion media

  • Speed - It can be constant or variable
  • Direction - indicates a movement from one direction to another
  • Motion path - refers to the route that the object will take
  • Timing - It can be objective or subjective
• Principles of motion media

  • Speed, direction, and timing should depict natural laws of physics
  • Timing affects recall
  • Transitions are used to switch between scenes
  • Sound and color add depth and meaning to movement
  • Cartooning your graphics and text provides dynamic movement
  • Blurring can be used in different ways
  • Always review the purpose of the movement
• Immaculate Conception School of Malolos-SHS use only. No part or portion of this module may be reproduced.
• References


  • Aboga, F., Agapay, R. C. N. (2017). Media and information literacy: Transforming society through student empowerment. techFactors Inc.
  • Alagaran, J. R. Q. (2017). Media and information literacy: Empower the discerning audiences. Abiva Publishing House, Inc.
  • Barberan, B. D, Barbosa, M. J., Regondola, L. J. B., Yac, J. A. B. (2020). Media and information literacy. iBook Publishing, Inc.
  • Bautista, A. P. & Ignacio, J. M. (2023). Media and information literacy in the 21st century. C&E Publishing Inc.
  • Cantor, O. L. (2016). Media and information literacy. Vibal Group Inc.
• This is exclusively for Immaculate Conception School of Malolos-SHS use only. No part or portion of this module may be reproduced.
• Module 8: Audio Information and Media
• Immaculate Conception School of Malolos-SHS
• Second Semester, S.Y. 2023-2024
• Media and Information Literacy
• Mr. Melvin W. Reyes
• Ms. Cristine Joyce S. Lucas
• DO IT YOURSELF
• ACTIVITY: EVALUATING MOTION-BASED INFORMATION
• Directions


  1. Look for a video that has affected your life significantly lately

  2. Jot down the title, and the source, and describe the contents of the video in no longer than five sentences

  3. Evaluate each video by answering the following questions
• Questions to evaluate the video

  • Who and what institution is sending their message?
  • What techniques were used to attract and hold attention?
  • What type of language is used by the source?
  • What views are presented? Are they balanced?
  • How might the different interpretations of the message affect the delivery of the contents?
• CN: Name:
• Sections


  • SJXIII
  • SJPII
  • SALP
  • SPVI
  • SPX
• Summary of Scores:
• FINAL PERFORMANCE TASK: WEBPAGE (E-Portfolio)
• (Interdisciplinary Task with Empowerment Technologies)
• The students will


  1. Serve as a group of digital content creators assigned by a nongovernmental organization dedicated to building a community of empowered, critical thinkers, and media information literate citizens

  2. Conceptualize, launch, and manage a fully functional webpage or website featuring a series of blogs about media literacy including various multimedia contents: a video podcast, and blog entries

  3. Aim the blog content to help combat the digital divide, fake news, addiction, social media threats, and other digital issues
• GROUP ACTIVITY
• VIDEO PODCAST (Web-Blog Content)
• You must accomplish the following:

  1. Decide on a unique and appropriate name for your group, which will also serve as the title of your webpage and podcast

  2. Create a distinctive logo and a tagline that aligns with the theme of your webpage and podcast

  3. Select a topic for your podcast that exclusively addresses timely issues related to threats and hazards in media and information

  4. Craft a descriptive 2-paragraph overview of your chosen topic for the podcast

  5. Develop a detailed outline outlining the content of your podcast episode

  6. Record a 10–15-minute video podcast episode, adhering to the outlined structure and content
• The video podcast will be evaluated through the following criteria:
• Evaluation criteria


  • Depth of Discussion
  • Number of Relevant and Reliable Sources
  • Timeliness
  • Design Principles and Elements
  • Clarity and Professionalism