Marketing

• 3 methods of promotion

  Brainstorming: This involves people coming together and thinking of new ideas. Some of the ideas are rejected, while others are explored further. It helps boost the morale of the employees and encourages intrapreneurship .

  • Customer feedback / complaints / surveys: These are essential for a company to

  improve. (it helps the company to target particular areas of the company to improve).
• • Market Research: A business could use market research to identify gaps in the market and find market trends. The business can fill these gaps with innovative new products and services.
• Desk Research = This type of research is also known as secondary research because it involves

  working with information that is already available. Sources may include social media, newspapers,

  magazines, reports and Central Statistics Office (CS0).
• Field Research = This type of research is also known as primary research because it involves

  gathering information at the source. It involves going out into the marketplace and interviewing or

  observing potential customers. There are many ways to conduct field research, which include: surveys/ questionnaires/interviews/direct observation/product testing and consumer panels.