daily mirror

Created by

robyn jordan

Cards (47)

who owns the daily mirror
reach plc
when was it established
1903
who is it distributed by
mgm limited
who regulates it 
ipso
what is their political standpoint
traditionally left wing
who is their target audience 
c2, d, e - lower socioeconomic demographic
what type of newspaper is it
tabloid
what is the average daily circulation of feb 2022
around 330,000
are sales increasing or decreasing
decreasing
how has new technology effected the mirror
mirror online (website)
social media presence
decrease in paper sales
what does the masthead do
identify it as a tabloid because of the red top
what does the 'im not going' caption represent about bj
his childish tantrum like response which is reinforced by use of colloquial language
what does the main image reinforce
boris being smug and unashamed of his actions further emphasized by the zero shame headline
who is a binary opposition created between
kier starmer and boris johnson
what on the front cover glorifies kier and ridicules boris
formal language used for kier and colloquial for boris
what does the 'crushing' caption show
evokes sympathy for kier as the situation is so bad its crushing and further ridicules boris
why is boris shown in this light on the front cover
to align with target audiences political standpoint by siding with labour rep
what other binary opposition is created (cls)
us vs them
how is the us v them opposition set up
government has issued rules and exempt themselves from them
what is the mirrors slogan
'the heart of britain'
how does the mirror assert itself as the voice of the british people
use of collective pronouns to include themselves in the 'us'
real life quotes/stories
labour rep stand-first directly addressed to us
what does the skyline provide
social context for the government mistake and what the article is going to be about
why has the term 'partygate' been selected for the headline
to convey distrust in government as similar to watergate scandal
what does the putin joke convey
that boris's actions are so bad that even putin doesn't want to be associated with him
what are the binary oppositions made on the article and what do they convey
codes of clothing - nurses scrubs vs champagne flute and suits - reps nurses as heroic underdogs and boris as ignorant elite
is the mirror horizontally or vertically integrated and how is this beneficial 
it is horizontally integrated which means resources can be shared resulting in overhead costs being kept down
what is the issue with ipso regulating the newspapers
it is funded by the newspapers so could result in:
bias
a struggle between keeping advertisers and attracting audiences with shock value
how can active audiences make regulation difficult (cs)
active audience will respond to media content
regulation in place is easily bypassable
how is kier starmer represented as a man of the people
always pictured without a tie - informal?
flatters us as an audience
where do we see a lexical juxtaposition
'hannahs quiet dignity with his lying bombast'
how could stuart halls reception theory be applied here
because there will be preferred negotiated and oppositional readings to the content depending on who is reading
how could blumer and katz uses and gratifications be applied here
could be used for social integration due to the socially relevant topic
how could george gerbners cultivation theory be applied here
it cultivates ideas about both kier and bj through repeated representations of them
how could david gauntletts pick and mix theory be applied here
a variety of opinions to identify with
how could baudrillards theory of postmodernism be applied here
breaks the conservatives simulacra they had created by separating themselves from the people and what was effecting us and the world at that time
how could henry jenkins theory of participatory culture be applied here
features real life quotes/stories from audience
what significance does the papers name being 'the mirror' have
suggests it mirrors the issues of our country to viewers
what does the slogan 'heart of britain' suggest
that they act as a voice for ordinary people and are a central part of our society
what is a paradigmatic (typical) convention of a tabloid shown on the front cover
the high image to text ratio
what part of the front page says 'gray report fallout'
the strap line