social learning theory

• social learning theory 


  rests on the ide of observational learning and imitations of role models

  identification with role model is important
• mediational processes 


  attention

  retention

  reproduction

  motivation
• banduras bobo doll shows:

  aggressive behaviour can be learned in children, through obervation and imitation of role models
• vicarious reinforcment 


  the learning of behaviour by observing the positive and negative consequences of the actions of others
• strengths of social learning theory

  real world application
• limitation of social learning theory

  relies heavily on evidance from lab studies