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VISUAL COMMUNICATON
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BODYSPACE
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THEORY AND CRIRICISMS 1
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PHENOMENOLOGY
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The history context of psychology and art
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Cards (1071)
Gestalt Principles
Theories that explain how individuals
perceive
and
organize
visual information
Gestalt Principles in Architecture
1.
Proximity
2.
Similarity
3.
Continuity
4.
Closure
5.
Figure-Ground
Relationship
Proximity
The arrangement of elements in a way that influences how people perceive their
relationships
Similarity
The use of identical or similar elements in design to establish
patterns
or
groupings
Continuity
The flow of elements, whether in the form of
lines
, patterns, or
spatial
arrangements
Closure
Individuals tend to mentally complete
fragmented
or
incomplete
forms
Figure-Ground Relationship
Distinguishing between the
foreground
and
background
in visual perception
Gestalt principles enable architects to create spaces that are more
intuitive
and
user-friendly
Gestalt principles help architects compose spaces that are
aesthetically pleasing
and
functional
Gestalt principles can be employed to evoke specific
emotional
responses
Gestalt principles can guide architects in
sustainable
design
Proximity
The Oval,
Japan
- doors placed at different distances away from each other, creating a
visual rhythm
around the pool
Similarity
4x4 House
,
Japan
- two nearly identical buildings placed next to one another
Continuance
Fort Worth Museum,
USA
-
reflection
pool allows architectural structure to continue into the water
Closure
Church of the Light
, Japan - negative space between walls create a
cross
that becomes illuminated with natural light
Figure/Ground
Nariwa Museum
,
Japan
- structure of walls and negative space create interesting figure/ground relationships
The
gestalt principles
describe the visual language within which architects work
Understanding
gestalt principles
helps designers communicate better
Gestalt principles are very basic to all designs, and an architect can use them to help define and highlight
requirements
or
shape
interpretation
Proximity in architectural composition
The deliberate arrangement of elements within a space in such a way that their
physical nearness
implies a
relationship
or connection
Spatial Relationships
Placing
structural
elements in close proximity can define distinct areas within a larger space, creating a sense of
enclosure
or separation
Functional
Grouping
Proximity
is employed to group
functionally
related elements together
Visual Cohesion
When design elements are arranged closely, they form visually connected
clusters
, adding a sense of order and
harmony
The
Louvre
Pyramid, Paris
The pyramid's
placement
in close proximity to the historic Louvre buildings creates a
powerful
architectural statement
Fallingwater
,
Pennsylvania
The house is integrated with the
waterfall
, as it hovers in close proximity to the
cascading waters
Sydney Opera House, Australia
The close grouping of the distinct
sail-like
shells creates a sense of visual
harmony
and integration
Similarity in architectural design
The
intentional
use of visual characteristics to establish a sense of unity among elements
Color Palette
The use of a consistent color
palette
throughout a space can create a sense of
unity
Texture
and
Material
The choice of
similar textures
and materials can
tie together various design elements
Repetitive Forms
The
repetition
of geometric shapes or design motifs creates a visual rhythm, contributing to a
unified
composition
The
Guggenheim
Museum,
Bilbao
The building's undulating,
titanium-clad
exterior unifies the various elements through a common material and
texture
The
Alhambra
,
Spain
The repeated geometric "
Alhambra tiling
" pattern establishes a strong visual similarity throughout the
complex
The
Sydney Opera House
,
Australia
The consistent form and
material of the sail-like shells
establish a
strong visual identity
Continuity
or Continuance in
architectural design
The arrangement and organization of architectural features to create a sense of visual connection and coherence
Spatial Flow
Elements such as corridors, walkways, and open floor plans facilitate a sense of
movement
and
progression
Visual Pathways
Lines of
sight
, focal points, and vistas are carefully planned to create a sense of
order
and coherence
Materials and Finishes
Consistent use of
materials
and
color
schemes throughout a building fosters a sense of unity and visual connection
Continuity is
instrumental
in establishing a visual
hierarchy
within a building
Spatial continuity
helps architects organize
interior
spaces in a logical and user-friendly manner
Visual hierarchy
Continuity is
instrumental
in establishing a visual hierarchy within a
building
Architects use this principle to draw attention to key architectural features or
focal
points, enhancing the overall user
experience
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