To investigate how appearance of a victim affected helping behaviour in real life scenarios
Method
103 trials on a subway journey, one researcher played role of 'victim' who would collapse short ehil
Prosocial behaviour
Acting in a way that promotes the welfare of others and may not benefit the helper.Bystander behaviour – the presence of others reduces prosocial behaviour
Method
A male confederate collapses on a New York City subway train, either appearing drunk or disabled (with a cane).103 trials.One confederate acted as a ‘model’ if no one else helped.Two observers recorded key information
Results
‘Disabled’ victim (with cane) was given help in 95% of the trials.‘Drunk’ victim was helped in 50% of the trials.Help was forthcoming as much in a crowded carriage as in a carriage with very few people.
Conclusion
Characteristics of the victim affect whether they will receive help.In a natural setting the number of people who witness an emergency doesn’t affect their willingness to help.
Strength
Participants did not know their behaviour was being studied.The subway train passengers did not know they were in a study and behaved naturally.This means that the results of this study are high in validity
Weakness
Participants came mostly from a city.They may have been more used to these types of emergencies.This means that their behaviour may not have been typical of all people.
Strength
Qualitative data was also collected.The two observers on each trial noted down remarks they heard from passengers.This offered a deeper insight into why people did or did not offer help.