world affirming

• claim you're going to do better in life if you follow them
• aim to help members achieve their full potential
• claim access to spiritual or supernatural powers and claim to help members access these powers so that they can be successful in life
• they lack any form of religious doctrine
• extremely individualistic: success is seen as a matter of individual effort
• little attempt to control members, low commitment and high turnover
• membership tends to be tiered