types of data

Created by

georgia hogg

Cards (15)

types of data - qualitative data  
data which is displayed in words, is non-numerical
types of data - qualitative data strengths
more richness and depth of detail and allows participants to further develop their opinions creating a higher external validity
types of data - qualitative data limitations
difficult to analyse and researcher bias as responses are interpreted subjectively by the researcher
types of data - quantitative data
data that is displayed numerically, not in words
types of data - quantitative datastrengths  
can be analysed statistically so converted to graphs or charts and easy to make comparisons with other data
types of data - quantitative datalimitations 
lack of depth in detail as participants cannot develop their opinions meaning it has low external validity
types of data - primary data
when information is obtained first hand by the researcher for an investigation
types of data - primary data strength
targets the exact information which the researcher needs so the data fits their aims and objectives
types of data - primary data limitations 
it requires time and effort and may be expensive
types of data - secondary data
when information is collected by someone else other than the researcher in the investigation, also known as desk research
types of data - secondary data strengths
data is already collected so it requires minimal effort
types of data - secondary data limitations
the data may not be reliable as the researcher who collected the data would have been for a different study
types of data - meta-analysis
when a researcher combines results from many different studies and uses all data to form an overall view of the subject they are investigating
types of data - meta-analysis strengths
more generalisability is possible as a larger amount of data is studied
types of data - meta-analysis limitations 
publication bias as the researcher chose to leave out some results giving a false representation of what the researcher was investigating