positives

• considers the role of mental processes which are often overlooked in lots of approaches
• it has practical applications such as CBT
• Bartletts study was in a lab so has high control
• cognitive neuroscience uses empirical observable evidence such as PET and MRI scans
• Objective measurement, which can be replicated and peer-reviewed
• Clear predictions that can be can be scientifically tested
• It is quite scientific
• cognitive psychology can be applied to everyday life by helping us understand why we forget things like names and where we put our keys
• Cognitive psychology can also help people who have suffered from head injuries or strokes recover their memories through rehabilitation techniques such as repetition therapy.
• Cognitive psychology can also be used to improve memory through techniques such as chunking and visualisation.
• The cognitive approach is useful because it helps explain how the mind works and how people process information.
• The cognitive approach may not always apply to everyone - some individuals with autism spectrum disorder (ASD) do not show deficits in working memory but instead struggle with social skills.