Non-essential for human existence, unlimited, vary from person to person, can be created by business and social forces
Methods to fulfil needs and wants
Self-production (ethical)
Coercion (Force) (unethical)
Begging (unethical)
Exchange (ethical)
Stealing (unethical)
Needs
Limited, common to everyone, essential for living and survival, cannot be created by business, social forces cannot change
Wants
Unlimited, vary according to the person, not essential, can be created by business, social forces can change
Demand
Consumer's desire and ability to purchase a good or service, the underlying force that drives economic growth and expansion
Effective demand
Willingness of people to purchase, purchasing power, access to purchase
Exchange
Transferring two or more products between two or more parties
Factors for effective exchange
Two or more parties
Two or more values
Communication between parties
Agreement between parties
Freedom to accept and reject
Transaction
Exchanging two or more values for monetary payment, should be recorded for future reference and evaluation
Value
Estimation made by the consumer on a product based on its ability to fulfill needs and wants, benefits are decided by quality and service, cost is decided by price
Satisfaction
Pleasant feeling a person gets when they receive something they wanted or do something they wanted to do
Production
Process of producing goods, services and ideas to satisfy the expectations of people and customers
Product
Final outcome of the production process, has the capacity to satisfy needs and wants
Market
Any situation that connects buyers and sellers, total number of customers a particular business has
Types of markets
Market space (where buyers and sellers meet electronically)
Market place (where buyers and sellers meet physically)
What commerce can be equal to
Primary production
Secondary production
Tertiary production
Trading
Support services
Common characteristics of Business
Involve sale or exchange
Every business should participate in some selling activities or exchanging activities under a monitory value
Example of a business
If a mother makes food for the family, it's not a business. But if she makes lunch packets and sells them for Rs. 200, it is a business.
Barter system was the first stage of business
Goods and services
Traded by businesses
Businesses
Should deal with goods and services that satisfy human expectations
Can sell both goods and services
Regular dealings
Businesses should participate in buying and selling transactions continuously
Businesses should introduce some identified products to the market again and again without taking a break
Motives of businesses
Profit motive (monetary benefit)
Personal benefit (reputation or personal satisfaction)
Business risks
High competition in the market
Changes in production methods & technologies
Incorrect management decisions
Lack of raw materials or power shortages
Problems from employees and their strikes
Natural disasters and theft
Unexpected changes in consumer taste
Create wants
Businesses generate wants in society by producing different types of products that have the capacity to increase the living standards of people
Economic activity
Businesses participate in different economic activities and make value addition to resources and the economy