1. Control Theory of Self Regulation (assess whether goals met, test-operate-test-exit)
2. Self-Discrepancy Theory (actual, ideal, ought self)
3. Social Comparison Theory (objective benchmark in similar people)
4. Self Evaluation Maintenance (upward social comparison, exaggerate target's ability, change target, distance self from target, devalue comparison dimension)
5. Social Identity Theory (personal identity, social identity)
6. Self-Categorization Theory (self-categorisation to groups, internalise group attributes, collective self, social identity)