English

Created by

ameera

Cards (31)

Advertising 
Sells to educate, inform, enlighten, promote, persuade
Target group, target market 
The audience the advertising is aimed at
Target markets for baby nappies 
parents
moms
Slogan 
A catchy phrase
Jingle 
The music that accompanies the catchy phrase so it becomes a catchy tune
Emblem 
Symbol, badge
Advertising face 
True, objective
Advertising opinion 
Viewpoint, subjective
Emotive language 
Persuasive language using emotions, feelings, similes, metaphors, adjectives, adverts, figures of speech
Advertising techniques 
Attract your attention and make you want to buy the product
Advertising techniques 
Color
Font
Border type
Discounts
Headline
Subheading
Sales
Celebrities used to market products
Natural ingredients (vitamins, minerals)
Personalised advertisements using personal pronouns
Synonyms are words of the same or similar meanings
Synonyms are often interchangeable but the word choice is dependent on the context
Varied use of synonyms will extend your language skills
A Thesaurus is the best source of reference for synonyms
Every student should possess a Thesaurus
Examples of synonyms
big
small
good
active
anger
angry
high
lofty
scarce
rare
horrible
gruesome
scatter
disperse
huge
enormous
scorn
despise
ask
enquire
importance
significance
perceive
observe
begin
start
impudence
audacity
separate
sever
serious
grave
brave
courageous
inside
interior
calm
tranquil
join
unite
severe
austere
careful
cautious
kind
generous
shining
gleaming
bad
cheat
deceive
lazy
indolent
short
brief
cheeky
insolent
least
minimum
shortage
deficiency
choice
option
leave
depart
shorten
abbreviate
clothes
garments
loneliness
solitude
show
conquer
defeat
machinery
mechanism
show (n)
correct
damp
accurate
mad
insane
sign
marriage
matrimony
sleepy
drowsy
dig
excavate
miserable
wretched
slim
slender
disaster
catastrophe
misfortune
adversity
doubtful
dubious
mistake
error
drinks
beverages
mock
ridicule
sorrow
grief
drunk
intoxicated
smell (good)
fragrance
smell (bad)
odour
demonstrate
exhibit
sign
symbol
much
many
a lot of
pretty
ugly
maximum
speed
velocity
dumb
mute
anonymous
still
motionless
few
need
require
stop
cease
odd
peculiar
and
conclusion
stormy
tempestuous
thin
elderly
outstanding
prominent
escape
elude
expect
anticipate
famous
celebrated
fierce
ferocious
polite
courteous
food
refreshments
forbid
prohibit
purpose
intention
thankfulness
gratitude
try
attempt
force
compel
quarrelsome
aggressive
friendly
amiable
quick
prompt
rapid
understand
comprehend
rash
reckless
read
peruse
unwilling
reluctant
uproar
pandemonium
hate
detest
red
crimson
unbeatable
invincible
obstinate
wilful
astonishment
amazement
surround
encircle
remember
recollect
rich
prosperous
haughty
proud
room
accommodation
height
altitude
help
assistance
hide
conceal
sad
melancholy
unhappy
extravagance
squander
dissipate
puny
powerless
fatigue
exhaustion
stupid
immature
Antonyms are words of opposite meaning
Examples of antonyms
above
below
clumsy
agile
huge
tiny
absent
present
abstract
concrete
cold
hot
humane
cruel
colourful
dull
humorous
tragic
include
exclude
accelerate
decelerate
compliment
insult
indigenous
exotic
reject
accept
convicted
acquitted
interesting
boring
cool
warm
adult
child
create
destroy
advance
retreat
advantage
detriment
damage
repair
dangerous
safe
joy
sorrow
alike
different
deep
shallow
laugh
cry
allow
forbid
delicate
coarse
light
heavy
approve
disapprove
diligent
lazy
like
dislike
arrival
departure
drunk
sober
loose
tight
lose
save
modern
ancient
dry
wet
reasonable
excessive
remember
forget
respect
disrespect
have
permission
destroy
satisfy
dissatisfy
early
late
quickly
slowly
raise
lower
guilty
innocent
rare
common
real
artificial
introduction
conclusion
introvert
extrovert
rebel
obey
sorrow
joy
serious
frivolous
quicken
slacken
ascend
descend
easy
difficult
marry
divorce
sink
rise
cancel
confirm
few
many
simple
complicated
asleep
awake
narrow
wide
liability
asset
everything
nothing
further
nearer
backwards
forwards
everywhere
nowhere
neat
untidy
beautiful
ugly
fail
succeed
noise
silence
beginning
end
false
true
noisy
quiet
beneficial
detrimental
familiar
strange
often
seldom
big
small
fearful
courageous
succeed
fail
open
closed
blunt
sharp
flexible
rigid
borrow
lend
optimistic
pessimistic
tell
order
brave
cowardly
forget
remember
possible
impossible
fail
succeed
short
tall
tame
wild
fat
thin
break
mend
someone
no-one
somewhere
nowhere
straight
crooked
strong
weak
fail
succeed
I have done
I have not done
He is eligible
He is ineligible
I cannot remember
I can remember
There were many
There were few
She was qualified
She was unqualified
freedom
captivity
busy
idle
friend
enemy
peace
war
tranquil
chaotic
play
fight
trust
distrust
buy
sell
frown
smile
pleasure
pain
truth
lies
They teach
They do not teach
full
empty
gather
disperse
polite
impolite
vain
modest
positive
negative
cause
result
generous
miserly
victory
defeat
cautious
reckless
poverty
wealth
guilty
innocent
praise
criticise
cheap
expensive
harsh
gentle
clean
dirty
present
absent
healthy
sick
heaven
earth
pretty
ugly
young
old
clever
stupid
helpful
helpless
professional
amateur
youth
old age
peace
adversity
oral
written
Prepositions are the 'small words' that usually relate two words or phrases to one another
Prepositions 
Words that show the relationship of one thing to another
There are no conventional rules for prepositions, we learn these from usage and reading
Prepositions usually precede nouns, pronouns, articles or gerunds
A noun or pronoun must follow a preposition, otherwise it is an adverb
Prepositions are often confused with adverbs of time and place
Prepositions may be used idiomatically (figuratively)
Phrases may contain more than one preposition
Avoid ending a sentence with a preposition
Preposition 
Otherwise it is an adverb
His love of fishing 
Kept him occupied
There are certain recognised combinations of prepositions with adjectives and verbs