How to increase capacity utilisation:
. Marketing to generate demand and sales such as price reductions, promotions/offers and new distribution methods.
. Rationalisation to downsize the business and bring down total capacity. Can be done by selling unused assets.
How to cope with high capacity utilisation:
. Outsource operations. This results in increased costs to pay firms but the firm can operate on a larger production level.
. Reduce demand through higher prices, results in increased profit margins
. long term expansion to increase maximum capacity