12-14

• Text


  A simple and flexible format of presenting information or conveying ideas whether hand-written, printed or displayed on-screen
• Categories of text


  • Formal text-based
  • Informal text-based
  • Text as visuals
• Formal text-based


  Materials created and distributed by established institutions (such as publishing companies, news agencies, etc.) and go through a rigorous process of editing or evaluation and are usually governed by censorship of the state
• Informal text-based


  Materials come from personal opinions or views on different issues, processes, etc.
• Typeface


  The name of a specific collection of related fonts
• Font


  A particular weight, width, and style within a typeface
• OTF (Open Type Font)


  A new standard digital type, developed jointly by Adobe and Microsoft
• TTF (True Type Font)


  A standard for digital type of fonts that was developed by Apple and afterwards licensed to Microsoft Corporation
• Typeface classifications


  • Serif
  • Sans Serif
  • Script
  • Decorative
  • Monospace
  • Slab Serif
  • Gothic
• Typeface styles


  • Regular
  • Bold
  • Italic
  • Light
  • Condensed
  • Expanded
• Emphasis


  Refers to the importance or value given to a part of the text-based content
• Appropriateness


  Refers to how fitting or suitable the text is used for a specific audience, purpose or event
• Proximity


  Refers to how near or how far the text elements are from each other
• Alignment


  Refers to how the text is positioned on the page (left, right, center or justified)
• Organization


  Refers to a conscious effort to organize the different text elements on a page
• Repetition


  Concerns consistency of elements and the unity of the entire design
• Contrast


  Creates visual interest to text elements by joining different elements (e.g. large font with small font, serif and sans serif, thin and thick)
• Visual information and media

  Refers to instruments, applications, etc. that teachers and/or students use to convey new information to help learn the uses, assessment, and creation of visual images
• Examples of visual media

  • Photography
  • Video
  • Screenshots
  • Infographics
  • Data visualization (such as charts, graphs)
  • Comic Strips
  • Cartoons
  • Memes
  • Visual note-taking
• Types of visual media

  • Formally produced
  • Informally produced
• Visual design elements


  • Line
  • Shape
  • Value
  • Texture
  • Color
• Consistency


  Necessary for margins, typeface, typestyle, and colors, especially in slide presentations or documents that are more than one page
• Center of interest


  The area in a composition that is more valuable or important than the other parts of the composition; usually this can be noticed first and attracts attention
• Harmony


  Combines similar units within a composition
• Contrast


  Refers to the change or the difference between objects (e.g. alterations in color, shapes, etc.) that is mostly used to create a subject of emphasis
• Directional movement


  Refers to the visual flow of the objects in the composition
• Rhythm


  A consistent movement within the elements, like the beat of music
• Perspective


  Refers to objects made in a two-dimensional area to seem realistic
• Balance


  Refers to the feeling of symmetry between form, value, color, shapes, etc. in a composition